🔥 THE #HOLDMYASH CONTEST 🔥
Think you can hold an ash? Prove it.
Light up a Micallef Color Blend Bundle
The #2 (6x52) or The 660 (6x60).
Hold that ash as long as you can. Snap a photo and show us what you’ve got.
The longest verified ash wins a $1,000 gift certificate to the Micallef-authorized brick-and-mortar retailer of your choice.
How to Enter
-
Smoke a Micallef Color Blend Bundle (#2 or 660)
-
Hold your ash as long as possible.
-
Place a ruler or measuring tape next to your ash for measurement — the Micallef band must be visible on the cigar in the photo. Cigar must not be laying on a table or solid surface in the photo.
-
Post your photo as a comment on the official contest post on the Micallef Cigars or Micallef Ambassadors Facebook page with the hashtag #HoldMyAsh
-
That’s it. Try as many times as you want.
Rules
-
Contest runs April 25 – May 31, 2026
-
Open to participants 21 years of age or older
-
Unlimited entries — smoke another, beat your own score, post again
-
Each entry must be a single, unedited photograph showing: (a) the unbroken ash on the cigar, (b) a ruler or measuring tape clearly showing ash length, and (c) the Micallef Color Blend Bundles band visible on the cigar
-
Entries must be posted as a comment on the official contest post on the Micallef Cigars or Micallef Ambassadors Facebook page with #HoldMyAsh
-
Ash is measured from the foot of the cigar to the end of the unbroken ash column — as shown by the ruler in the photo. Cigar must not be laying on a table or solid surface in the photo.
-
The longest verified ash wins
-
In the event of a tie: All tied participants will be invited to a live virtual longest ash smoke-off on Monday, June 8, 2026. Each participant will smoke a Color Blend Bundle on camera. Longest ash in the live round takes the prize.
-
Winner receives a $1,000 gift certificate to the Micallef-authorized brick-and-mortar retailer of their choice
-
Micallef Cigars reserves the right to disqualify any entry that appears altered, manipulated, or does not meet the photo requirements
-
This contest is not sponsored, endorsed, or administered by Meta/Facebook
All you Ambassadors that play the FaveFive know, we learn as we go — and this is our first rodeo with a virtual longest ash contest. We’re sure there’s something we haven’t thought of — and when we find out what that is, we reserve the right to update these rules. It’s a thousand bucks and a good time, not a Supreme Court case. Play in that spirit or sit this one out.
Same tobacco. Same factory. Same hands.
Better ash than you’d expect.
#HoldMyAsh
