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Micallef Cigars, LLC places strong emphasis on supporting our retail tobacconists.  As part of our efforts to support these important relationships and protect our brand integrity, Micallef Cigars, LLC will implement the following Minimum Advertised Pricing (MAP) policy and promotional agreement with all lines.   


As a retailer of Micallef Cigars, LLC, you agree:


  1. The MAP policy applies to all advertisements of MAP products in any and all media, including but not limited to auctions, flyers, posters, coupons, mailers, inserts, newspapers, magazines, catalogs, television, radio, and public signage, as well as internet sites, social media sites, apps, or any other electronic media.

  2. Gift cards, coupons, points, or other incentives which are contingent on the purchase of a MAP product will violate this MAP policy.

  3. To sell individual cigars at our manufacturer’s suggested retail price with a discount of no more than those listed next to each line below.

  4. To sell full boxes at our manufacturer’s suggested retail price with a discount of no more than those listed next to each line below.

  5. That all promotions must be pre-approved in writing.

  6. Not to sell Micallef Cigars, LLC lines through any auctions.

  7. Not to sell Micallef Cigars, LLC to any other retailers or wholesalers without preapproval.

  8. To get all artwork and written information for publication, preapproved prior to publication.

  9. To limit off MSRP to 10% on any new lines from Micallef Cigars, LLC not listed below unless pre-approved.


Retailers that do not abide by these terms will not receive the Micallef Cigars, LLC lines of cigars.


  1. Reserva Maximum discount – NO DISCOUNT

  2. Leyenda No. 1 & No.2 Maximum discount – 10%

  3. Experiencia La Crema & Prominente Maximum discount – 10%

  4. Herencia Habano & Maduro Maximum discount – 10%

  5. Reata Churchill & Torpedo Maximum discount – 10%

  6. Connecticut Maximum discount – 10%

  7. Migdalia Maximum discount – 10%

  8. Mata Fina (650MF,654MF, 660MF, 556MF, 446MF) Maximum discount – 10%

  9. Sumatra (545S, 554S, 660S, 748S) Maximum discount – 10%

  10. Nicaragua (548N,554N, 654N, 754N) Maximum discount – 10%

  11. Ligero (552L, 554L, 660L, 758L) Maximum discount – 10%

  12. Maduro A (544MA, 552MA, 650MA, 750MA, 659MA) Maximum discount – 10%

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