MICALLEF CIGARS RETAIL PROGRAMS
THE PHOENIX PROGRAM
Micallef Cigars Invites Brick and Mortars to Enroll in the Phoenix Program to Better Navigate Turbulent Times Together
Flexibility is the cornerstone of the PHOENIX PROGRAM, running through December 15th, 2020. Retailers choose when and how they want to spend, without the pressure of a single big purchase.
“Business as normal is now a road to failure. We are coming out of a very dark time where many businesses were forced to close or shrink their operation, and cash flow is tight for everyone. We don’t know what the rest of the year holds. If we feel this way, we can only imagine how much it has impacted retailers. So, we scrapped the traditional show deals and are offering retailers a personalized solution to help overcome problems this year.”
— Dan Thompson, President of Micallef Cigars.
“I’ve been thru best of times and worst of times. The one thing I learned is sometimes you’re the Louisville Slugger, and sometimes you’re the ball. Either way, you want to be with your partners. Right now, we’re all facing some tough times. Experience has taught me, we can build a foundation for the best of times, but we have to do it by supporting each other during the worst times.”
— Al Micallef, the founder of Micallef Cigars, shared his thoughts on the current situation